Last Mile

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Route optimisation
Planning to delivery management
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Not many delivery-oriented businesses realise just how crucial the last mile of the delivery process is. Most delivery logistics only focus on the first and the middle parts of a delivery operation, neglecting the fact that the end goal of every delivery process, after all, is customer satisfaction. The courier system of most companies is aimed at optimising storage, inventory, retrieval of goods from warehouses, reducing fuel usage, route scheduling, and finding the nearest depots. And while these are crucial considerations too, the last mile is often overlooked. Hence, companies can’t successfully bring their costs to a minimum.

NowGo leverages last-mile automation to significantly cut back the expenses and delivery times of delivery service companies. It uses predictive demand for last-mile delivery, last-mile carrier tracking systems, and advanced last-mile delivery technology to focus on this last yet most important part of the delivery process. Using route automation and machine learning, delivery drivers can easily choose the fastest and most cost-effective routes while being flexible enough to manage traffic, road bottlenecks, weather conditions, and other potential disruptions in the delivery process.

Last-mile logistics is where service- and growth-minded companies should turn their focus to boost productivity and enable scalability. But first, what exactly is it all about, and why do last-mile carriers find it very challenging?

What is last-mile logistics?

The last mile is where the primary goal of the entire delivery process is being realised – the end customer will finally receive their order. Once the last-mile courier is successful in handing the parcel over to the customer, the delivery process can be marked as ‘complete’. From a customer’s perspective, it is where the status of their packages is marked ‘out for delivery’ when they look it up on their courier’s delivery tracking system. Many customers, however, wonder why it seems to be taking forever not knowing that it is actually the most time-consuming and expensive leg of a delivery journey.

What takes a lot of time for it to be completed is that multiple stops have to be made by the driver with very low drop sizes. For example, in a rural setting, drop points can be miles apart with only one to two packages being dropped off at each one. Urban delivery areas aren’t immune to the last-mile problem either since the traffic congestion makes up for the proximity advantage of city deliveries.

The NowGo delivery platform takes care of these problems by automating most of the processes involved here. The predictive technology of the app allows drivers to avoid delays more efficiently, and the visibility it provides to delivery managers allows enhanced route optimisation as well, not to mention that changes can be made on the fly to allow fine-grain control and increase the chances of delivery completion.

Why should businesses focus on last-mile logistics?

Just how big of an impact, exactly, does last-mile logistics have on delivery management? Not only is the last leg of delivery time-consuming – it comprises more than 50% of the total cost of shipping. Both the far proximity of drop points in rural areas and the traffic congestion in urban delivery destinations incur fuel costs and long delivery times that also incur labour costs for companies. The excessive vehicle usage during this leg also incurs maintenance costs.

The pervasive ‘free shipping’ options that are made available to customers nowadays also make them less willing to shoulder delivery costs, forcing retailers and logistics partners to foot the cost instead. Letting customers shoulder the fees in the last step of the delivery process can potentially result in poor customer satisfaction. Hence, businesses can benefit more in the long run when they focus on improving their logistics in this leg instead.

NowGo addresses the growing demand for more efficient management over the last leg of delivery processes. Its intuitive interface enhances driver experience since it provides them with access to a network of routes that will get them to their destination faster and more efficiently. Proof of deliveries can also be obtained electronically, using this app, saving drivers even more time in completing the deliveries. Two thousand of NowGo’s customers were able to deliver up to 23% more with the help of the app in their last-mile operations.

How to improve last-mile logistics?

Paper-based delivery systems are at a huge disadvantage given how advanced the digital world already is today. The only way to improve last-mile logistics, in the digital society, is the integration of technology solutions. Location-based crowdsource technology, for example, allows retailers and logistics providers to connect directly with local couriers allowing for faster deliveries. The freedom that technology provides customers in making on-demand and scheduled deliveries also eliminates the risk of second or third attempts since customers are more likely to be at home during the time of delivery.

NowGo enables seamless integration into your existing system to eliminate major operational disruptions in your delivery infrastructure. The elastic constraints adopted by our proprietary technology solution make the challenges in the last leg more manageable for companies in industrial, e-commerce, and all kinds of sectors. The machine learning model of the NowGo app also provides the routing algorithms with greater information to make decisions more effectively. Factors such as driver efficiencies, vehicle efficiencies, traffic, and volume forecasts can be modelled into the technology to keep costs at a minimum.

Another key feature of NowGo is real-time tracking where customers can view information about the status of their orders or parcels on their own. This results in a significant reduction in support calls and emails as well as the costs associated with it. Ultimately, the autonomy that the tracking feature offers end users in locating their parcels in real time enhances the overall customer experience.

Have your goods delivered more efficiently now with the NowGo app. With a streamlined distribution process, you can reduce transport times to boost productivity, lower costs to increase profits, and ensure timely delivery completion that will guarantee a positive customer experience.

NowGo Driver App

Route Optimisation - Realtime optimisation of delivery runs at your fingertips

Easy to use - intuitive interface designed for safety and simplicity that anyone, regardless of experience, can use

Offline mode - continue working despite loss of connection and never lose any data

Workflows - highly configurable to suit different types of delivery fleets and industries

Electronic Proof Of Delivery - capture PODs using signature and multiple photos

NowGo Dashboard

Optimised job allocation across the entire fleet, not just on a driver level

Flexibility and control to handle real world scenarios

Real-time visibility of every job, driver, exception, and event

Enterprise-grade security, stability and performance

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